AREA

Crystal Hotfix Mini Dress

AREA is a fashion and accessories label specializing in quality craftsmanship, textile development, and innovative embellishment. Founded by designers Beckett Fogg and Piotrek Pansczczyk in downtown NYC, AREA’s signature style is multi-faceted: witty, inherently glam, playfully decadent, and injected with a pop energy. The brand shares its name and spirit with the iconic 80s Manhattan nightclub, known for its fusion of art and performance in conceptually-themed events. Since its launch in 2014, AREA has garnered a cult following with its modern take on elegance and glamour.